What We'll Build Together

Phase 1: Brand Foundation (Month 1)

Discovery & Strategy Session (2-3 hours)

  • Deep dive into your values, audience, and goals

  • Competitor and market review

  • Clarifying your authentic positioning (what makes YOU different)

  • Defining your visual identity (mood, style, colors, aesthetic)

Content Strategy Planning

  • What types of content you need and why

  • How to use content across different platforms

  • Planning your content themes and messaging

  • Setting up sustainable systems

Deliverables:

  • Brand strategy document

  • Visual mood board and style guide

  • 3-month content plan

  • Clear understanding of your unique positioning

Phase 2: Content Creation & Coaching (Months 2-4)

Monthly Content Sessions (2-3 hours each)

Each session combines:

  • Content creation: Photography and/or short video clips in various settings (your space, outdoor locations, lifestyle moments)

  • Coaching: Working through camera confidence, authentic expression, and how to show up as yourself

  • Strategic guidance: Adjusting approach based on what's working, planning next phase

What you'll receive each month:

  • 40-60 professionally edited photographs

  • 5-10 short video clips (15-60 seconds each)

  • Mix of headshots, working shots, lifestyle content, and environmental portraits

  • Images suitable for: website, social media, email marketing, print materials

  • Guidance on how to use each piece of content

Between sessions:

  • Messaging support for questions

  • Feedback on how you're using content

  • Adjustments to strategy as needed

Phase 3: Independence & Sustainability (Months 5-6)

Building Your Confidence

  • Teaching you how to create some content yourself (phone photography, simple videos)

  • Content planning systems you can maintain

  • Sustainable rhythms that work for your life

  • Handover to independence (or option to continue at reduced frequency)

Deliverables:

  • DIY content creation guide

  • Sustainable content planning template

  • Final brand refresh session

  • Option to continue partnership on ongoing basis

What Makes This Different?

This isn't just photography:

  • You're getting strategic thinking about your brand positioning

  • Coaching on showing up authentically (especially valuable if you're camera-shy)

  • Ongoing support as your business evolves

  • A partner who understands your business deeply

This isn't transactional:

  • We build a relationship over months, not a one-day shoot

  • I get to know you, your work, your audience

  • Content creation happens in relaxed, unrushed sessions

  • You're not performing for the camera - we're capturing who you actually are

This is sustainable:

  • You're building a library of content over time

  • Learning how to think about your brand presence strategically

  • Developing skills and confidence to continue independently

  • Creating systems that work for your life, not against it