Shivani Chorwadia - Luxury Jewellery Brand Repositioning

Working with luxury jeweller Shivani Chorwadia on an ongoing brand repositioning. As a continuation of work with a brand consultant.

The challenge: Elevate brand presence to match ambitious new jewellery collections using traditional techniques in bold, contemporary designs. The work combines brand strategy, art direction, and photography to create imagery with more edge and story—moving beyond conventional luxury jewellery photography to expressive, artistic brand storytelling.

This long-term partnership involves understanding the brand's artistic evolution, planning and producing shoots that reflect where the work is heading, and developing visual identity that resonates with the target market.

My Role: Brand Strategy, Art Direction, Photography
Focus: Repositioning for premium market
Approach: Ongoing partnership creating artistic, expressive brand photography
Status: In progress