Art Direction

I develop and direct visual concepts for portraits, campaigns, and commercial projects—from mood boarding and casting to on-set direction. My approach combines strong creative vision with collaborative flexibility, coaching talent to authentic expression while meeting strategic objectives.

LAURA SAWLE
Brand Strategy, Content Partner, Art Direction, Photographer.

With over 10 years of guiding and supporting brands, I combine strategic thinking with creative execution—from brand positioning and content strategy to art direction and photography.

My approach:

  • Brand development that starts with deep understanding

  • Long-term content partnerships with coaching approach

  • Creative direction that bridges strategy and execution

  • Visual storytelling that serves business goals

Currently: Exploring collaborative team opportunities in brand strategy and creative direction, while maintaining select content partnership clients.