Pagefield | Brand Imagery

Questions For Building A Brief | What are we Saying? | How will We Visually Communicate it?

Please answer as much or as little as you can and are able to at the moment. We will keep refining as we go along Send me inspirational/reference imagery via Dropbox, I love visuals.

Please note not all questions will be applicable to your project.  

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YOUR BRAND
Some of this I have a sense of but it helps to get it down and collated into a brief, so we're all on the same page.
THE SHOOT
What needs illustrating? What is the shot? How is it shot, who, what, where? Ideas on locations, props, styling? All landscape apart from possible second portrait option/frame
THE STORY
What story are we telling? What will the client experience when working with Pagefield from start to finish.
SHOT LIST
Here's a shot list from Chris; what images we know are needed to populate the site.
IMAGES COMMUNICATING THE BUSINESS
We discussed creating these as much candid and reportage as possible, covering events etc... what's our minimum to launch, key shots, what can wait, what do we need to curate?
Events, scenarios, styling, props to be included etc...
SECTOR PHOTOS
Different Pagefield teams in | Again as much candid and reportage as possible, but what scenes do we need to capture/curate in order to launch? What is it an image of? Who/what is in it? What are they wearing? Where are they or is it?
Dog, plants, negronis etc.... How when can these be incorporated? What's the end use/s for the image?
THE PEOPLE | PROFESSIONAL PORTRAITS
30 headshots / day to achieve relaxed natural feel Again this have been discussed and the sofa shot seems fairly clear and we will test on the 27th, still great to get down in writing.
Sofa, light, maybe a plant. Landscape, wider shot. To test also. What words describe the mood, personality, tone of the portrait? What will they wear? Colours? What's the expression? Are they all looking at the lens? Can any be laughing, smiling? Is the pose constant?
Simpler, closer frame, 6x9 portrait crop. I would suggest shooting this from slightly above but again would test the shot. What words describe the mood, personality, tone of the portrait? What will they wear? Colours? What's the expression? Are they all looking at the lens? Can any be laughing, smiling? Is the pose constant?
27th MARCH
Repotage and candid as much as possible. Where shots are needed, there's the option to gentle curate on the day or when necessary direct in a relaxed way.
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